Understanding of Adobe SiteCatalyst Cookies

Cookies can store and provide only the information that was previously deposited in them. They are not able to execute code or access other information stored on the computer. Additionally, web browsers restrict access to cookie data. Browsers enforce a cookie security policy that makes all cookie data available only to the website that originally set the information.

Adobe Analytics uses cookies to differentiate requests from different browsers and to store helpful information that an application can use later. They may also be used to associate browsing information to customer records. Particularly, cookies are used to define new visitors, help analyze clickstream data, and track historical activity on the website, such as response to particular campaigns or the length of the sales cycle.

Cookie Name Information Stored Expiration P3P Compliant Usage Location Size
AMCV_###@AdobeOrg Unique visitor IDs (Marketing Cloud Solutions) 2 years Yes Identify a unique visitor Stored at the domain Varies, 150-200 bytes
s_cc determine if cookies are enabled (simply set to “True”) Expires when the browser closed Yes Only one cookie for all accounts Stored at the domain 4 bytes
s_sq The previous link clicked on by the user Expires when the browser closed Yes Only one cookie for all accounts Stored at the domain Typically 100-200 bytes
s_vi Unique visitor ID time/date stamp 2 years Yes Identify a unique visitor Stored at the domain – typically 2O7.net 44 bytes
s_fid Fallback unique visitor ID time/date stamp 2 years Yes Identify a unique visitor if the standard s_vi cookie is unavailable due to third-party cookie restrictions. Not used for implementations that use first-party cookies Stored at your domain as a first-party cookie 33 bytes

Cookies Set By Plug-ins

Additional cookies can be set depending on the use of Analytics plug-ins. These cookies are snippets of code available to the client for use in a variety of circumstances. These circumstances include: retrieving values from the URL; concatenating values to pass to Analytics; capturing form abandonment, and so on. For specifics on cookies that are set by each plug-in, contact ClientCare.

For example, s_vh cookie used with the Set Once Per and Set and Get Last Value plug-ins, s_nr cookie used with getNewRepeat Plugin for tracking user is new or return.

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